Hive | Busy Bee

Decoding Dunzo’s marketing playbook

7 lessons from Chai Point

Decoding the 'Sandwich'? Generation

The best books I have read this year

The Rise of Private Labels

Cab wisdom: Life lessons from a cab driver

Looking at exam results differently

From Couch to 10K: How I fell in love with running

In defence of 'Startups'

Four Years, Four Life Lessons!

Byju's new ad featuring SRK: Wise or Vain?

Why cutting down on smartphone usage should top your list of New Year resolutions!

Digital Disruption 2.0: Key consumer trends

The good and bad of celebrity endorsements

Marketing to Millennials: What brands need to know

The ‘Khans’ of Bollywood and the power of ‘personal’ branding

How Paytm made the most of ‘demonetisation’ opportunity?

Domino’s: The story of Pizzas and Perseverance

Patanjali, Parents & Principles of Marketing

Snapdeal re-branding: My take!

Consultant’s dilemma: Asking questions or serving answers?